HYBRID EVENT: You can participate in person at Orlando, Florida, USA or Virtually from your home or work.
Iris Panagiota Efthymiou, Speaker at Endocrinology Conferences
University of Greenwich, United Kingdom
Title : Supported behavioural interventions in diabetes

Abstract:

Behavioural interventions remain central to effective diabetes care, but long-term adherence to lifestyle and treatment recommendations is low. Traditional approaches often fail to account for the cognitive, emotional, and social drivers of patient decisions. This presentation explores how behavioural science, combined with artificial intelligence, can address these gaps. AI systems now allow for personalised behavioural insights, real-time monitoring, and adaptive interventions. When designed with ethical and clinical safeguards, they support more accurate risk profiling, timely feedback, and tailored nudges. These tools can help shift patient behaviour in areas such as medication adherence, diet, exercise, and glucose monitoring. The presentation will outline evidence from applied behavioural economics, case studies using AI-driven platforms, and the limits of automation in health behaviour change. It will also address ethical concerns, including algorithmic bias, transparency, and patient autonomy. This approach reframes diabetes management as a dynamic interaction between human decision-making and technological support. The goal is not to replace clinical judgement but to complement it, improving outcomes by understanding and influencing what people actually do.

Biography:

Dr. Iris Efthymiou is a distinguished academic and professional with a PhD in Behavioural Health Economics and over 15 years of experience in teaching, research, and strategic consulting. She has taught MBA and MSc-level courses in Leadership for Health and Social Care, Healthcare Innovation, and Global Public Health at top universities, and published over 50 scientific articles and 19 books. As a globally recognized speaker, she has delivered keynotes at the United Nations and spoken in over 30 countries, amassing more than 400 engagements. Her role as an Executive Advisor on Strategy and Innovation bridges academic expertise with real-world management challenges. Dr. Efthymiou serves as a Board Member of HAPSc and an academic board member at the Laboratory of Health Economics and Management (LabHEM), University of Piraeus. She is also the Editor-in-Chief of the Journal of Politics and Ethics in New Technologies and AI.

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